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2012 Professional Portfolio

Posted on March 29, 2012 by allenjcochran in Design, Experience, Picks, Portfolio, Research, Thesis 1 Comment

2012 Profession Portfolio of Allen J Cochran View more presentations from Allen Cochran.

View Post Design, design pedagogy, design research, innovation, interaction design, literature, portfolio, published papers, Service Design, service marketing

Literature Review: “Breaking Free From Product Marketing” by G. Lynn Shostack

Posted on November 21, 2011 by allenjcochran in Design, Research, Thesis 3 Comments

Literature Review: “Breaking Free From Product Marketing” This article establishes an evidence based need to distinguish between products and services and more importantly between how products and services are marketed to the public.

View Post lit, literature, literature review, marketing, product marketing, review, Service Design, service marketing, shostack