CoStart Workshop: What Is Commercialization?

Posted on June 3, 2012 by allenjcochran in Design, Picks No Comments

View Post brainstorming, commercialization, Design, interaction design, organization, service marketing, strategic planning, student, vimeo

2012 Professional Portfolio

Posted on March 29, 2012 by allenjcochran in Design, Experience, Picks, Portfolio, Research, Thesis 1 Comment

2012 Profession Portfolio of Allen J Cochran View more presentations from Allen Cochran.

View Post Design, design pedagogy, design research, innovation, interaction design, literature, portfolio, published papers, Service Design, service marketing

Innovation Reading List

Posted on January 9, 2012 by allenjcochran in Design, Picks 1 Comment

These are a brief collection of documents that are influential in the world of innovation from the perspective of a company all about the process, InnovationPoint. The company describes themselves as such

View Post Design, design research, innovation, personal picks, published papers, service, Service Design, service marketing, white papers, writing

Literature Review: “Breaking Free From Product Marketing” by G. Lynn Shostack

Posted on November 21, 2011 by allenjcochran in Design, Research, Thesis 3 Comments

Literature Review: “Breaking Free From Product Marketing” This article establishes an evidence based need to distinguish between products and services and more importantly between how products and services are marketed to the public.

View Post lit, literature, literature review, marketing, product marketing, review, Service Design, service marketing, shostack